What SEO might bring to Information Architecture

When Judd Garratt joined me  from search as part of Profero's UX team, we began having stimulating, philosophical conversations about Google and language games. Unlike similar conversations we had on other topics, this one turned out to have some practical significance. So, we made a pact to write an article together about it, by March 2010.
It took an extra six months, and ended up as a presentation, but it seemed to go down ok at OzIA 2010, so we decided to post it to slideshare for the wider community.
There's a transcript of the talk and some speaker notes on slideshare, which might help interpret the slides.

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